...hel as in Helsinki that is, the capital of Finland.
"hel looks" is Finlands answer to "The Satorialist"
and "FRUiTS" - a street fashion photo project by Liisa Jokinen and Sampo Karjalainen.
With the short daytime periods in Finland during the winter, a colorful attire seems mandatory.
The weather over here is not too great for a holiday, but since we have to work anyway (writing copies and headlines, translations) this is actually a good thing.